Views: 0 Author: Site Editor Publish Time: 2022-10-17 Origin: Site
The emergence of the epidemic situation caused a big fire in the non-woven fabric for face masks. And there is forecast that there will be retaliatory consumption after the epidemic. However, there have been waves of retaliatory price increases on the market. Recently, the supply of carbomer has been cut off and the price has risen drastically, causing panic in the industry. Then there is the news of non-woven fabric causing a crazy price rise and it's out of stock. Will this increase the price of the mask market? Let's get some ideas about the upstream OEM/ODM, branding, agents and stores involved in the mask.
Some upstream enterprises are concerned about the loss of orders, but some enterprises are short of supply due to the shortage of raw materials. It is understood that at the end of March, a ton of spunlaced non-woven fabrics with a ton of more than 10000 yuan have risen to more than 30000 yuan a ton by April. Affected by the worldwide economic crisis, the demand for non-woven fabrics soared, and the price has continued to rise. Up to now, the price of non-woven fabrics has soared by 29 times, but it is still out of stock.
During the epidemic situation, the non-woven fabric production line is mainly based on masks and protective clothing, because both profit and output are far higher than that of mask clothing. Some imported mask materials will soon be in short supply, but the market price of mask terminals will not fluctuate too much in the short term. Many brands will reduce their profits to maintain the original policy and wait for a node to appear.
If the epidemic does not end in a short period of time, the result will be unsustainable. Because the non-woven fabric supplier will continue to improve the non-woven fabric price, some brands will increase prices or replace materials, and the sales volume will decrease. However, some brands with low prices may withdraw from the market soon. The most serious problem at present is that the epidemic affects not only mask clothing, but the whole supply chain of cosmetic raw materials. In half a year, all cosmetics manufacturers will face a shortage of imported raw materials, and factories will be forced to shut down.
The rising price of raw materials means that the increase of mask cost will inevitably reduce the profit margins of the mask. The price increase of hydrophilic non-woven accelerates the survival of the fittest in the overall mask category, and gives more room and opportunity for the foundation and quality mask brand. For many brands, it has little impact unless it is really a large proportion of mask sales. The price increase of paste masks is actually an opportunity for some mud masks or some smearing type of frozen masks. Some brands have launched mud masks and frozen mask products. This may be a good phenomenon, which can be used to purify the chaotic mask market.
The rising price of mask material is the inevitable result of continuous fermentation of the global epidemic. The price increase of face mask material non-woven fabric will definitely have an impact on the brand, which will directly raise the product cost and increase business pressure. But at present, the terminal stores are also facing the challenge of reducing the flow of people and sales caused by the epidemic.
In the mask market, agents and stores will be big suddenly turn hostile when it comes to price increases, their faces will change. Too many mask brands result in strong product substitutions. Mask sales are on an equal footing, but in the subconscious mind of consumers, they still do not match the other skin care products.
Affected by the epidemic, the demand of the terminal market was far lower than any previous expectation. Price increases are determined by market conditions. Mask clothing can be used for other epidemic prevention products, such as non-woven fabric face masks and medical non-woven fabric. Masks belong to fast moving consumer goods, and consumer demand is relatively large. At the same time, many brands have their own warehouses. Therefore, many terminal stores hold more products, which can meet sales for three months.
The mask market looks promising now, but the vicious competition and the uneven quality are ubiquitous. The rise in raw materials and costs has the same meaning as the rise in labor rents. The price of products depends mainly on market supply, demand and product value, not on the cost of masks.